Insights

First Data synthesizes industry knowledge, real-world experience and potential opportunities into key insights. These Insights are as integral to the way we do business as our products and services. Change—specifically innovative, pioneering change—represents opportunity. Our experts offer points of view on various topics to help you navigate today's ever-changing technology and the future of payments.

Payment Strategies for eCommerce Growth

Phil Levy
As the eCommerce channel continues to grow across geographies and vertical markets, it will soon represent more than 10 percent of total retail sales.

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Implementing Tokenization Is Simpler Than You Think

Bruce Dragt and Rob McMillon
A surprisingly simple service-based approach makes implementing end-to-end encryption and tokenization in your payment environment simpler than you might think.

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Perspective: Foreign Shopper Confusion and Dissatisfaction

Brian Frey
Trying to do my part to improve the state of the economy, I went to the mall to treat myself to some new clothing and jewelry. As I waited in line to pay for my purchase, a woman in front of me with limited knowledge of English asked me the cost of the item she had in hand. I thought that she couldn’t read the price ticket so I rattled off the price. She apologized and said she could read the tag but didn’t know if it was a "good price."

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Perspective: How to Make Gift Cards Special this Holiday Season

Anne Howard
Holiday shopping season is upon us and it’s time to get your shopping lists together! Consumers will be preparing for holiday shopping while trying to stay on budget. Many struggle with finding the perfect gift that’s affordable, but still meaningful. Gift cards are the perfect solution.

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Mish Farms Customer Loyalty Program

First Data Thought Leadership
Read First Data’s new success story to find out how Mish Farms deployed a customer loyalty program that is proving to be affordable, simple to manage, and popular with its customers.

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Perspective: Challenges and Risks in Cross-Border eCommerce Expansion

Souheil Badran
Setting up an international business or cross-border Web is a complex endeavor. Most successful merchants will say it’s worth the effort, but newcomers will face a few challenges.

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2009 Holiday Gift Card Forecast

First Data Thought Leadership
First Data shares their holiday gift card predictions in the 2009 Holiday Gift Card Forecast.

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Fraud/Security Frequently Asked Questions

First Data Thought Leadership
First Data compiled Fraud and Security FAQ to help Merchants spot, reduce and handle suspected fraud.

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Perspective: Five Gift Card Marketing Ideas for the Holidays

Anne Howard
Decreases in consumer spending continue to pose a challenge to merchants, and although gift and spending cards remain popular with consumers, many program managers have watched gift card activations decline over the past year. Here are a few tips to help you get the most out of your gift card program through the holiday season.

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Perspective: Challenges and Opportunities of Cross-Border eCommerce

Souheil Badran
As the global eCommerce market continues to expand, merchants are presented with huge revenue and growth opportunities. But until recently, many merchants have relied on a single Web site to serve customers around the world. While many companies still rely on this model, the one-size-fits-all approach is increasingly being displaced by cross-border eCommerce.

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Perspective: Accelerating Mobile Commerce with Trusted Service Management

Christopher Cox
At First Data, we’re working hard to help make Near-Field Communications (NFC)-enabled mobile commerce a reality. Many companies across the payments industry share the vision of an NFC future for commerce and activity in this space seems to be accelerating.

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Perspective: Layered Security at the Point of Sale

Craig Tieken
First Data has teamed up with RSA, the Security Division of EMC, to launch the First Data Secure Transaction Management service, a layered security solution that will eliminate the need for merchants to store payment card numbers at the point of sale. Eliminating storage could dramatically decrease the cost and complexity of complying with the Payment Card Industry Data Security Standard (PCI DSS).

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