Insights

First Data synthesizes industry knowledge, real-world experience and potential opportunities into key insights. These Insights are as integral to the way we do business as our products and services. Change—specifically innovative, pioneering change—represents opportunity. Our experts offer points of view on various topics to help you navigate today's ever-changing technology and the future of payments.

Perspective: What Do Consumers Really Think About Debit Rewards? And What Can You Do About It?

Julie Bohn
Consumers are increasingly choosing debit over credit. Many members of Generation Y have always used debit cards–39 percent of Gen Yers use their card at least 15 times each month, according to Aité Group’s 2009 report Engaging GenY: Cultivating a New Generation of Banking Customers–and other consumers are making the transition as a way to re-structure how they control their spending. Are you making that switch worth their while?

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Mish Farms Customer Loyalty Program

First Data Thought Leadership
Read First Data’s new success story to find out how Mish Farms deployed a customer loyalty program that is proving to be affordable, simple to manage, and popular with its customers.

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2009 Debit Card Rewards—Consumer Insights

First Data Competitive Intelligence
Read about the First Data Specialty Debit Card Rewards Program Study focused on rewards programs with Financial Institutions.

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2009 Credit Card Rewards—Consumer Insights

First Data Competitive Intelligence
Read about the First Data Credit Card Rewards Program Study focused on rewards programs with Financial Institutions.

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2009 Financial Institutions Rewards Programs—Consumer Insights

First Data Competitive Intelligence
Read about the First Data Financial Institutions Rewards Program Study focused on rewards programs with Financial Institutions.

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Consumer Insights: 2009 Retail Rewards Programs

First Data Competitive Intelligence
Read about the First Data Financial Institutions Consumer Loyalty Study on Retail Rewards Programs.

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Consumer Insights: Debit Card Rewards

First Data Competitive Intelligence
Read about the First Data Debit Card Rewards Study focused on debit card rewards for Financial Institutions.

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Consumer Insights: Credit Card Rewards

First Data Competitive Intelligence
Read about the First Data Credit Card Rewards Study focused on credit card rewards programs for Financial Institutions.

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