Insights
First Data synthesizes industry knowledge, real-world experience and potential opportunities into key insights. These insights are as integral to the way we do business as our products and services are. Change—specifically innovative, pioneering change—represents opportunity. Our experts offer points of view on various topics to help you navigate today’s ever-changing technology and the future of payments.
Julie Saville
The STAR® Online Partner service uniquely leverages the strengths of its key players to meet consumers’ need to pay for their online purchases safely. Consumers have become increasingly comfortable in recent years with PayPal’s ease of use and ability to safeguard their information. Enabling cardholders to link their PayPal® accounts to their STAR debit cards – directly from the financial institution’s Internet banking site – provides our members with additional brand exposure, as well as opportunities for increased revenue and reduced cost.
Continue Reading Perspective: STAR Network’s Innovative eCommerce Payment Approach Combines Security and Consumer Confidence
Bruce Dragt
Bruce Dragt outlines a glossary of terms that differentiate encryption from tokenization and data substitution.
Continue Reading Perspective: Defining Tokenization
Michael Hursta
There are many examples of secondary markets that have developed for consumers to buy and sell pre-owned products. The Internet has helped facilitate growth in this business model and today it’s easy to find sites that specialize in the resale of products such as coins, furniture, and automobiles. Is there an opportunity for gift cards to be sold the same way?
Continue Reading Perspective: Secondary Gift Card Markets
Bruce Dragt
Bruce Dragt addresses some of the risks merchants could face when affected by fraud or a data breach.
Continue Reading Perspective: Merchant Benefits of Data Encryption and Tokenization
Craig Tieken
Craig Tieken discusses what payments standards could look like in an encryption and tokenization environment.
Continue Reading Perspective: Data Security Standards with Tokenization and Encryption
Craig Tieken
Insight into a Security Brief on Secure Payment Services written by RSA, our partner on TransArmor, in collaboration with First Data, Visa and RSA.
Continue Reading Perspective: Card Data Security Transformed – Insight into Secure Payment Services
Joe Samuel
First Data and its employees made significant efforts to help the victims in Haiti after the devastating earthquake that hit the country earlier this year. Learn more about what we've done and how our contributions are helping the recovery process.
Continue Reading Perspective: First Data and Employees Step Up to Help Haiti Earthquake Victims
Michael Hursta
Have you ever received a gift card to a store where you’d never shop? Chances are you have — and if you’re like most people, you may have left the card in a drawer and forgotten about it. Now, there’s an alternative.
Continue Reading Perspective: Gift Card Exchanges
Stuart Kiefer
Learn how Compass Group used First Data’s loyalty solutions to increase sales and build a strong loyalty base at its corporate dining centers across the country.
Continue Reading Perspective: A New Recipe for Loyalty Programs
Kevin Barry
The economic downturn has provided community financial institutions unprecedented opportunities to acquire and retain customers. How can community banks keep customers satisfied and gain new ones – particularly in light of the shaky economy?
Continue Reading Perspective: Opportunities for Community Banks to Gain and Keep Customers
Kevin Knowles
Many small businesses think loyalty programs that don’t involve a punch card are out of their reach. The truth is that electronic loyalty programs are within the reach of many small businesses.
Continue Reading Perspective: Beyond the Punch Card—Loyalty Programs for Small Businesses
Craig Tieken
Data security is everyone’s job. What can merchants do to increase payment security? Here are a few tips.
Continue Reading Perspective: Data Security and Fraud Prevention Tips for Merchants
Craig Tieken
Whether they are in the front of the house or the back office, everyone who handles customer payment data needs to know how to keep it safe.
Continue Reading Perspective: Data Security is Everyone's Job
Souheil Badran
The ability to accept payments online can help a merchant of any size extend its customer base across the country and around the world. The convenience of online shopping continues to attract consumers to the Web, and many businesses find eCommerce capabilities helps attract new customers, build customer loyalty and drive repeat business.
Continue Reading Perspective: Bricks and Clicks—Adding eCommerce to Help Smaller Businesses Grow
Barbara Roeber
Payments make up the fifth “P” of marketing, included in the mix of product, price, promotion and place. After all, businesses can’t make money if they can’t take money.
Continue Reading Perspective: Payments is the Fifth “P” of Marketing
Christa Goeson
In honor of Small Business Week (May 23–29, 2010), First Data is featuring “Perspectives” postings for small business.
Continue Reading Perspective: Small Business Week 2010—A Salute to Small Business
Craig Tieken
Learn more about how encryption and tokenization diminish both a merchant’s risk of a data breach and burden of PCI DSS compliance.
Continue Reading Perspective: How Encryption and Tokenization Reduce the Burden of PCI Compliance for Merchants
